Nestled in the historic Top of Town precinct in the Ipswich CBD, Heisenberg Haus is a well-established restaurant exuding character and charm. With nearly eight years of operation, it has garnered a loyal customer base and an exceptional reputation for its high-quality food and service. The strategic location of the restaurant provides excellent visibility and easy accessibility, with convenient proximity to public transportation and ample parking, including over 100 off-street car parks available after 5pm.

Housed within a stunning 100-year-old building, the interior boasts beautiful, exposed brick, bringing the heritage character to the dining room. Its spacious layout ensures guests have ample room to dine, fostering a relaxed and comfortable atmosphere. Spanning approximately 300 square metres of leased space, the restaurant boasts a seating capacity of 90 indoors, complemented by an additional 60 seats in an attractively landscaped beer garden.

Ipswich, located in South East Queensland, is a thriving city with a growing reputation for its attractiveness, affordability, and accessibility. With a projected annual population growth rate of 4 percent, compared to Queensland's 1.2 percent and Australia's 0.9 percent, Ipswich presents exceptional opportunities for the hospitality sector with so much growth on the horizon.

The city welcomes over 6,000 new residents annually, and by 2041, the population is expected to increase by 170 percent, reaching 560,000 people. As the epicentre of residential growth in Queensland, Ipswich has a young community with a median age of 33 years, making it an ideal market for restaurants, catering services and entertainment venues. Currently, the CBD has limited competition, with only a handful of other restaurants, offering a prime opportunity for the continued success and growth of well-established venues like Heisenberg Haus.

With a focus on preserving its character and heritage, Ipswich is heading towards a modern, dynamic, and innovative future, making it an attractive destination for locals and visitors alike. An opportunity not to miss.

Live music and entertainment

In the Ipswich CBD, there is a growing desire among patrons for more late-night dining and entertainment. Currently, the options for dining and entertainment after 9pm are limited, presenting an excellent opportunity for businesses that can fulfill this demand.

One specific area where patrons are seeking improvement is in the Friday and Saturday night offerings. People are looking for venues that not only offer delicious food and a wide selection of beverages but also create an inviting atmosphere for socialising. This desire for late-night entertainment indicates a vibrant and active community seeking engaging experiences.

In this context, Heisenberg Haus presents a unique opportunity to tap into this market. With its existing liquor license allowing service of alcohol until midnight as well as specific provisions for noise emanation from the premises, the establishment has the distinct potential to introduce new offerings into the model. These could include, but aren’t limited to:

o Focusing more on casual drinkers:

- Attracting the after work drinking crowd by opening earlier in the afternoon.

- Introduction of more informal seating to promote more drinking and snacking rather than a full sit-down dinner.

- Introduction of screens to stream television, music or use for event nights.

- Extend the cocktail list for those looking for something different and unique

o Entertainment:

- Thursday/Friday afternoon acoustic musicians

- Introduction of a dance floor and DJ booth

- Friday and Saturday nights live banks in the restaurant or in the beer garden

In these examples of realistic operational improvements customers would be encouraged to extend their evening activities and enjoy a relaxed and entertaining environment well into the night.

Overall, the Ipswich CBD presents a clear opportunity for a restaurant and entertainment venue like Heisenberg Haus to meet the demand for late-night activities. By capitalising on the existing liquor license, providing live music, and cultivating a welcoming atmosphere, the establishment can position itself as a hub for food, beverages, and entertainment in the area, catering to the desires of Ipswich residents seeking engaging experiences, particularly Friday and Saturday nights.

Extended trading hours

Heisenberg Haus currently offers the following trading times:

Dinner service: Wednesday, Thursday, Friday, Saturday, and Sunday.

Lunch service: Friday, Saturday, and Sunday.

Expanding the restaurant's operating hours to include all nights of the week holds tremendous potential for several reasons. By offering dinner service every night, Heisenberg Haus can significantly increase its customer base. This extended availability will attract a broader range of diners, including those who prefer dining out on weekdays or on evenings they couldn't previously visit. The expanded trading hours will help capture a larger share of the market and potentially increase overall foot traffic to the restaurant.

Another opportunity is introducing breakfast trade, building upon the success of the previous Mother's Day and Father's Day breakfast events. On Saturday and Sunday mornings the Ipswich CBD experiences extremely high foot traffic numbers with plenty of punters looking for a coffee and somewhere to enjoy a meal. By offering a delicious and unique breakfast experience, Heisenberg Haus could take advantage of this, especially within the beautiful beer garden space.

Increased event bookings

Heisenberg Haus has a proven track record of successfully hosting events, including weddings, big birthday parties, corporate events, race days, Oktoberfest weekends and other larger-scale events where the entire restaurant is booked out. This success paves the way for further growth in the event hosting business.

By strategically targeting the events market, there is a significant opportunity to tap into a lucrative revenue stream and attract a wider customer base. The restaurant's strengths lie in its versatility and customisation, enabling the provision of personalised and unforgettable experiences for event attendees through custom menus, themed decor, and unique entertainment options.

The restaurant offers top-notch facilities. With its photogenic, modular layout inside, and spacious, well landscaped beer garden outside, it can cater events of all sizes, from intimate gatherings to larger scale corporate functions. Considering the high demand for event venues in Ipswich and the surrounding areas, where available options are limited, Heisenberg Haus stands out as a prime destination for event organizers seeking a distinctive and memorable experience.

As you step inside, you'll immediately notice the attention to detail and the well-thought-out design. The restaurant features a spacious and inviting interior, complete with a big bar that serves as the centrepiece, providing an impressive focal point for guests. The fully furnished dining area exudes an ambiance that effortlessly blends modern aesthetics with a touch of rustic charm, creating a welcoming atmosphere for patrons to enjoy.

One of the standout features of Heisenberg Haus is its state-of-the-art infrastructure. The restaurant is equipped with not one, but two cold rooms, ensuring ample storage capacity for perishable goods and the ability to separate kitchen operations from keg storage. This is complemented by a world-class beer reticulation system, which enables the flawless pouring of draft beer. With 10 unencumbered taps at your disposal, you have the freedom to sell a wide range of keg products, catering to the diverse tastes of your customers. This flexibility sets Heisenberg Haus apart from the competition, allowing you to curate a beverage selection that reflects your vision and meets the demands of a discerning clientele.

The fit-out of the restaurant extends to its fully equipped kitchen, which has been meticulously maintained and features a comprehensive suite of commercial appliances. From high-performance cooking equipment to efficient refrigeration units, the kitchen provides the necessary tools for culinary excellence, allowing chefs and staff to deliver outstanding meals with precision and efficiency. This ensures a seamless workflow and the ability to consistently produce high-quality dishes that will delight guests.

Beyond the tangible assets, the sale also includes a range of valuable non-tangible assets. This includes all digital resources, such as online social media accounts, a well-established website, and an extensive catalogue of high-quality pictures and videos. These assets have been thoughtfully curated and contribute to the strong online presence and branding of the business.

The sale encompasses the invaluable information and relationships with suppliers that have been cultivated over the years. This includes trusted contacts for high-quality wine, fresh produce, meat wholesalers and artisan small goods suppliers. The seamless continuity of these supplier relationships ensures that the new owners can maintain the exceptional standards and offerings that have made Heisenberg Haus a success.

A full list of assets is available upon enquiry.